Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum.
But that’s only part of what makes creating valuable content and investing in inbound marketing so valuable these days. Because 86% of B2C organizations and 91% of B2B organizations use content marketing, failing to invest in content puts you at risk of being left behind.
In this guide, I’m going to share the tactics that will help you create linkable high-quality content for your website as well as use that content for link building to your website.